Dentistry is a unique industry because everyone needs dentists. Although it is recommended that people visit their dentists every six months, it’s common for people to go long periods between dental visits. Before the digital age, dental practices relied primarily on “word of mouth.” However, with advancements in digital advertisements and the influx of users connected online, dental-specific advertisements are seeing an uptick—and that interest has significant revenue potential for dental practices.

The following are the top 10 benefits of advertising for dentistry.

1. Clarify your vision and mission. With an informative website and detailed sales and services pages, advertising to funnel traffic to your website is an ideal way to illustrate to patients the vision and mission of your business.

2. Specify the services you provide. Digital marketing with a variety of Google Ads services will allow you to outline for potential clients the exact dental services offered by your dental practice, fee structures, payment plans, and the benefits providers you accept.

3. Show what sets you apart from your competitors. With digital marketing tools like pay-per-click advertising, you can demonstrate to potential clients what makes your dental practice distinct and why they should choose you.

4. Target your local audience. Digital advertising tools like GoogleAds can target ads to potential patients based on where they live in relation to your office—focusing your ad budget on the people most likely to use your service.

5. Build client base with referral programs. Digital marketing can be used effectively to offer potential clients discounts and promotions for sharing information about your dental practice with others.

6. Build brand recognition and increase customer loyalty. Your dental practice can increase its brand loyalty and recognition with digital advertising methods like PPC marketing and in-video ad placement.

7. Improve search engine rankings. With Google AdWords for dentists, your dental practice will rank higher when people search for dentists. This can attract more visitors and drive traffic to your website.

8. Remind patients directly through email updates. Digital marketing campaigns through email are an ideal way to remind patients of upcoming appointments and add value with tips and tricks for topics of interest like dental hygiene, care, and health.

9. Build client trust with regular updates on social media. A digital marketing strategy for social media and social PPC marketing is ideal for providing current and prospective clients with news and updates about your dental practice.

10. Build an online portfolio of patient testimonials. Digital marketing plans for dentists that include client testimonials can attract new clients, especially if there is a photo gallery and “before-and-after” photos of your work.