From large established companies to small businesses and start-ups, the benefits of advertising can’t be overstated. Advertising gets more high-quality leads for your business by driving traffic to your website and converting interest in your products and services into recurring sales. Traditional advertising methods such as billboards, commercials, and print media have made way for digital marketing. Businesses worldwide are capitalizing on the lead-generating potential of online advertising methods like Google pay-per-click advertising, Google Display Ads, Google Adwords, Google Mobile Ads, Google YouTube Ads, & Google PPC advertising, social media marketing, and direct email ads.

A blanket approach to generating leads can generate positive returns. Still, digital agencies are working with businesses to tailor their marketing strategies to focus on the exact customers who would most likely buy their goods. Lead magnets in online marketing can include search engine optimized pillar pages on your business web site, free downloadable eBooks, or digital newsletters featuring educational content related to your business. By presenting potential clients with advertisements that provide value, they will see value in your business—and be more likely to become customers as a result. Marketing agencies can also help companies identify the most suitable distribution channels for their business niche and the types of customers they want to attract. Paid distribution channels require an initial investment, but marketing PPC strategies offer businesses the most dramatic ROI. Trending paid distribution channels include search ads, display ads, and social media ads. Organic distribution channels such as YouTube, Facebook, Twitter, and LinkedIn are also effective for generating high-quality leads for your business.