Over the last 20 years, digital communication devices have evolved to become an ingrained part of our everyday lives. If you look around in a crowd, the majority of the people are connected digitally. Whether they chat on their smartphones, surf the net to find the best restaurant in the area or post pictures of their day on social media, most individuals have at least some digital presence. The same can be said for businesses.

Oftentimes, when consumers search out goods and services, their first inclination is to type in the name of the company in Google or to search their social media platforms for more information. That same web presence can be very effective for businesses looking to advertise to their potential customers directly. Digital marketing and online marketing take advantage of users’ online habits to target marketing specifically to that audience. By marketing their goods and services through an online marketing strategy, a business can target their audience specifically and track and analyze how people engage with those ads—including the ad conversion rates and the impact of pay-per-click advertising campaigns. Online Digital marketing strategies can include Google pay-per-click advertising, Google Display Ads, Google Adwords, Google Mobile Ads, Google YouTube Ads, & Google PPC advertising, direct email, social media ads, text message marketing, affiliate marketing, authoritative content marketing, and search engine optimization, among others. With the focus on modern technologies and innovation, today’s businesses can bolster their advertising strategies by focusing on current digital and online media marketing trends.